Working it in Williamsburg
CRISTINA SUAREZ KRUMSICK, Isetta
WORK • Tuesday Routine
CRISTINA SUAREZ KRUMSICK • founder • Isetta
Neighborhood you work in: Williamsburg
It’s Tuesday morning. What’s the scene at your workplace?
I run an integrated marketing agency called Isetta. (We represent best-in-class consumer goods in the home, food, and beverage categories — from Ghia and Omsom to Anyday Cookware and Earthfoam Mattresses.) Tuesdays are generally a work from home day because my daughter has a longer day outside of the house with school, followed by a cooking class. Anyway, my workplace from 8:30-10:30 a.m. is usually a coffee shop where I know with certainty that I won't be interrupted (or interrupt myself, let’s be honest) so I can get into a real flow. My go-tos are Variety Coffee or Lella Alimentari, both in my neighborhood in Williamsburg. I order a half-caf Americano with steamed milk, write a few priorities and ideas down in my notebook, and then work on my hardest tasks first.
What’s on the agenda for today?
Today I have an in-person meeting at our co-working space, The New Work Project, with my client who is launching a new brand called Gelée — it’s a delightful jiggly jelly made with collagen-rich gelatin. I’m thinking we’ll get some treats from Bakeri for happy snacking during the meeting. Then I have a couple calls and emails to get to before a mini-acupuncture session at WTHN that our office hooked up for New Work Project members. After that, I’ll be so relaxed, and my most productive self. I hear this is called manifesting!
Any restaurant plans today, tonight, this weekend?
My husband and I just went to Maison Premiere this week, which never disappoints. Their oysters and crudos combined with whatever delicious Cava they’re serving is heaven on a sunny spring day. This weekend, we’ll probably go to Nick + Sons for croissants (a standby!) and take the kids to a family-friendly spot like Roberta’s Domino Park or Tacombi. My two-year-old likes to stand on tables, so I'm still hoping someone opens one of those dance-on-the-tables-after-dinner type places for all ages. It would do well!
How about a little leisure or culture this week?
We went to the Comedy Cellar for their 9:30p show for a belated birthday celebration. I find those later spots to be way funnier and weirder than the early ones, and we sat in the front so we could be properly picked on. It was so fun, and funny — my jaw was hurting from laughing. They were all awesome, but James Mattern (who hosted) was perfect. For lack of better phrasing, he’s an optimistic, hype-guy kind of comic, which I find refreshing, since so many tend to rely on what’s sad about the world. Ethan Simmons-Patterson was also so, so good. He had one long bit about an absurd yet very possible New York scene. It was cringey, humbling, singular, all the things that are extremely true of living here.
What’s a recent big-ticket purchase you love?
A hotel bill! We had a little weekend getaway with our upstairs neighbors to Gurney’s in Montauk recently. We were debating whether it was worth it — price and timewise, plus lugging the kids and their stuff — but it totally was.
What NYC store or service do you love to recommend?
For stores:
Great Eros is an intimates and swim store in Williamsburg that also sells beautiful wardrobe staples like silk tops. I go for pieces that are thinner, comfortable, and generally lacking tons of structure, so it makes sense that an intimates brand would make clothing I love. I have my eyes set on a bathing suit-cover up combo that’s next level pretty.
By contrast, I’m also into Ganni — everything there makes me feel “dressed,” which is not my status quo as someone who generally wears workout clothes even when not working out.
Leif just opened a second location around the block from me on Graham Ave. and they are carrying really fun, independent designers. It’s super-seasonal and happy in there.
The range of second hand and vintage stores in NYC is the best — I found the perfect heather gray Champion sweater at Super Real Much and my one and only Yves Saint Laurent top from Amarcord Vintage. Both are on Bedford Ave.
For services, I recently got a scalp massage at Salon 87 in Williamsburg and it was heaven. They have awesome facials too. Also, a big fan of all the treatments at CONTŌR in Soho. They know all the skin things very well.