Brothers in flowers

Botanical Brothers

GOODS & SERVICES • FOUND Service

British brothers Fabian and Hugo Wood, proprietors of Botanical Brothers, keep their offering simple: a $45 weekly seasonal flower subscription with included delivery in Manhattan, Long Island City, and parts of Brooklyn.

Each week’s bouquet features ethically sourced blooms; in season, the flowers are from upstate New York and New Jersey. Flowers land unarranged because the brothers "like the idea that the customer gets to freestyle and put their own spin on it,” says Fabian. For those less creatively inclined, each box arrives with a suggested arrangement guide. 

Customers pay as they go, with the ability to pause an order up until the morning of delivery. And while there’s not much customization, if someone has a particular aversion to a flower (they email customers the upcoming bouquet a week in advance), they'll double up on another. Better yet, for those who’d like more, Botanical will double or triple the whole bouquet. –Kat Odell

→ Shop: Botanical Brothers • $45 for weekly bouquets.