
WORK • Thursday Routine
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PATRICK SCHWARZENEGGER • actor • co-founder & CEO, MOSH
Neighborhood where you work: Brentwood
Neighborhood where you live: Santa Monica
It’s Thursday morning. What’s the scene at your workplace?
It’s always packed and usually has a fun, busy atmosphere. In addition to being the office for MOSH — The Brain Brand that I co-founded with my mom, Maria Shriver — the space is also the office for Shriver Media, The Sunday Paper, and a few people who work with the Women's Alzheimer's Movement at Cleveland Clinic (which receives a portion of proceeds from the sale of every MOSH bar). Lately we’ve been doing a ton of sampling and bar testing in anticipation of some new flavors we’re creating to launch later this year.
What’s on the agenda for today?
First, we’re going to make some new content for MOSH’s Instagram and TikTok. Then, we’re going to be drafting messaging about the brand for the employees at Erewhon and Ralphs to help educate them about our brain-boosting protein bars and our overall mission, which is all about supporting physical and cognitive nutrition. We’ll also be going over final designs for the new flavors we’ve been working on, and making some final decisions about what imagery we’ll be using for the packaging.
Any restaurant plans today, tonight, this weekend?
It's my fiancée’s birthday, so we have a packed weekend of food. We're going to Jon & Vinny’s for Italian, then out for steaks the night after (we’re big steak people!). Then I’ll be traveling to New York, Spain, and Germany… so I know I'll be eating a lot of great food very soon.
How about a little leisure or culture?
We like to stay pretty active on the weekends and spend a lot of time outdoors. This weekend is supposed to be nice and sunny, so we’ll probably take our beach cruisers out to the Venice Beach boardwalk, and hopefully hop in the pool.
Any weekend getaways?
We're both working a lot right now, but we try to get to Santa Barbara — which has become a favorite local getaway for us — when we can. The beach is obviously great there, and there’s beautiful hikes and biking. There's a steakhouse there that we love, Lucky’s, and tons of great coffee shops.
What was your last great vacation?
I was in Thailand for seven months [filming season 3 of The White Lotus]. Although it was work, it was also vacation; we got to hop around from Ko Samui to Phuket to Bangkok. We explored the Phi Phi Islands and spent time on some beautiful beaches (including the beach from the movie The Beach).
What’s a recent big-ticket purchase you love?
I don't buy much, but I did get a new car this past year, which was a big one for me. And I bought some new stocks. Honestly… I usually just spend money on stocks!